We all know that selling a home can be extremely stressful, but with the right agent by your side, you can experience a smooth and successful transaction. Our job is to provide you with all the information necessary for you to make good decisions and to make your sale happen as quickly as possible, with the fewest headaches, and for the highest net proceeds.
The market is always shifting. Global pandemic, recession, inflation, mortgage availability, competition and the public’s perception of the health of the economy all play a role in house prices. It may be a buyer’s market (where there are a lot of houses for sale and buyers have more negotiating power) or it may be a seller’s market (where there are limited houses for sale and the sellers have more negotiating power). The pricing of your home must reflect the current market because we cannot dictate market conditions.
The pricing of your home must reflect its location. The more desirable the location, the higher the market price. When buyers choose a location they look for access to amenities, school districts, low traffic, easy highway accessibility, proximity to parks, etc. All of these things must be taken into consideration when determining the value of your home. Obviously, we cannot control the location of your property but we should consider it in our pricing.
The pricing of your home must accurately reflect its condition. Your job is to make your home bright, light filled, and clean (as close to a model home as possible). Our job is to tell the world about it and gain maximum market exposure. Most buyers today prefer an updated, well maintained home with an open floorplan. Take a look around your home. What things can be fixed that will have a big impact on how well your house shows? We will provide inspirational staging to get you the most money. If your house needs more substantial improvements, ask us about our Coldwell Banker Real Vitalize improvement program.
In addition to price, buyers will include specific terms in the purchase agreement (e.g. approval of financing, home inspection, etc.). If you are willing to accept offers with a variety of terms, you increase the buyer pool. The price of your home must reflect the terms. For example, you can often negotiate a higher sale price if you are willing to accept terms that are important to the buyer (such as a longer/shorter closing date). The good news is that we are experienced negotiators, so we’ll be in your corner to protect your interests.
Price is the most important factor in the sale of your house. If you price your home too low, you leave money on the table that is rightfully yours. If you price it too high, buyers will not come see it, your home languishes on the market, and other agents will use it as a tool to sell their listings by showing better value. Once a house is on the market for a while, all buyers ask the same three questions:
Failure to properly price your home can cost you thousands of dollars. Setting the right asking price is the single biggest factor that determines the success or failure of your home sale. That’s where our knowledge of the market and pricing expertise come in. We will help you choose the right price that will get you maximum exposure in the market, so you sell quicker for the most amount of money.
When you list your home with us, we can help you make the needed improvements and repairs to prep your home for sale at no cost to you until closing, using the RealVitalize program. There are no hidden fees, interest charges or markups. Most homes using the program sell at or above list price*.
Included in the program:
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.